I got a sample of this product with a recent Max Factor purchase and as someone who has never really found that one great mascara, I'm pretty excited for this one. Usually for the first few uses I'm impressed but then my eyelashes seem to shrink and look a bit average again. With this I genuinely feel that it makes my lashes look thicker and longer.
It comes with a wide silicone brush which stops the bristles from clumping togheter, and actually combs your eyelashes too. Their website describes this as a 'High Tech IFX brush' design to make lashes look 5x better; I don't know about that, but it definately does a good job. I would suggest adding this to any going out make-up collection, regardless of whether you're going for a natural look or want to flutter falsies as well. It is fairly slow to dry, but once it has you're unlikely to smudge (or cry, if worse comes to worst) it off.
The full size product is priced at £8.99 (although it's currently on amazon.co.uk for £4) and comes in a chrome-coloured tube which looks sleek and matches the quality of the product. The shade I've been using is Rich Black, but it is also available in Black/Brown.